Empiric launches it’s fitness training courses in Saudi Arabia

As Saudi Arabia gears up to meet the demand for newly licensed female-only gyms, following a milestone law-change in February 2017, we have launched our first fitness training courses for female fitness professionals in the kingdom.

Cara Standley, Empiric’s Founder and Managing Director, said of the launch,

“We are thrilled to be launching our fitness training courses in Saudi Arabia. There is a huge shortage of properly qualified female fitness instructors who can meet the surge in demand. By providing education and internationally recognised fitness qualifications for women trainers in Saudi Arabia, we are setting the bar for the industry. Women will be able to choose a personal trainer or fitness class, knowing that their instructor will have been thoroughly trained, and is qualified to instruct them safely, knowledgeably and effectively.”

Our first training courses were short, popular, equipment-based courses in Foam Rolling, Kettlebells and TRX Suspension Training, along with the YMCA Award in Exercise to Music for group fitness instructors at NuYu. This home-grown chain of boutique women’s fitness centres was founded by a daughter of Saudi’s Crown Prince and is one of the kingdom’s fast-growing gym operators.

Our next fitness training courses in Saudi Arabia will be a pre and post-natal exercise course to qualify female personal trainers, gym instructors and other fitness professionals, to work with women who are pregnant or have recently given birth.

We look forward to when we can offer entry-level fitness qualifications such as the Diploma in Personal Training. With women making up just 20% of the workforce (mainly in domestic roles), this qualifying route will open up a new profession to the women of the kingdom.

Arabian Business ran a feature based around our new female fitness courses. We are delighted to have been featured by the region’s leading business news website.

“Empiric aims to fill the gap in demand as Gulf kingdom sets up newly licensed female-only gyms”, said Arabian Business in its online feature, titled “UAE firm to deliver first fitness instructor courses for Saudi women”.

Read the full feature here